Privacy policy

PRIVACY POLICY

Effective Date: 2/23/2026

Dueling Guard (“Company,” “we,” “us,” or “our”) operates duelingguard.com (the “Site”). This Privacy Policy describes how we collect, use, and disclose personal information when you visit or make a purchase from the Site.

1. Contact Information

If you have questions about this Privacy Policy or would like to exercise your privacy rights, you may contact us at:

Email: Sales@DuelingGuard.com
Mailing Address:
Dueling Guard
8 Worthington Access Drive
Maryland Heights, Missouri 63043
United States

2. Personal Information We Collect

We collect personal information necessary to operate our business and fulfill customer orders.

A. Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser type

  • IP address

  • Time zone

  • Cookies and tracking data

  • Pages viewed and interactions

  • Search terms

  • Referral URLs

Purpose:

  • Load and optimize the Site

  • Analyze performance and user behavior

  • Prevent fraud

Source:

  • Cookies, pixels, log files, web beacons

Shared With:

  • Shopify

  • Analytics providers (e.g., Google Analytics)

  • Advertising partners

B. Order Information

When you make a purchase, we collect:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely via third-party processors)

Purpose:

  • Process payments

  • Ship orders

  • Provide confirmations

  • Prevent fraud

  • Provide customer support

We do not store full credit card numbers on our servers.

3. How We Use Personal Information

We use personal information to:

  • Provide products and services

  • Process payments

  • Fulfill orders

  • Communicate with customers

  • Provide marketing communications (if consented)

  • Improve Site functionality

  • Prevent fraud and abuse

4. Sharing Personal Information

We share personal information with service providers only as necessary to operate our business, including:

  • Shopify (ecommerce platform)

  • Payment processors

  • Shipping carriers

  • Marketing and analytics providers

We may also disclose information:

  • To comply with legal obligations

  • To respond to lawful requests

  • To protect our legal rights

We do not sell personal information in exchange for monetary compensation.

5. Behavioral Advertising

We may use cookies and tracking technologies to provide targeted advertisements.

We may share limited usage data with advertising partners such as:

  • Meta (Facebook/Instagram)

  • Google

  • Other marketing platforms

You may opt out of personalized advertising by visiting:

6. Data Retention

We retain personal information for as long as necessary to:

  • Fulfill orders

  • Maintain financial records

  • Comply with legal obligations

  • Resolve disputes

  • Prevent fraud

Customers may request deletion of personal data where legally permitted.

7. Your Rights (California Residents)

If you are a California resident, you may have the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion (subject to legal exceptions)

  • Request information about categories of data collected

To exercise these rights, contact Sales@DuelingGuard.com.

We will not discriminate against you for exercising privacy rights.

8. Minors

The Site is not intended for individuals under 18 years of age.

We do not knowingly collect personal information from minors. If we become aware of such collection, we will delete the information.

9. Cookies

We use cookies to:

  • Enable core website functionality

  • Maintain cart sessions

  • Analyze traffic

  • Improve user experience

Users may control cookies through browser settings. Disabling cookies may affect Site functionality.

10. Do Not Track Signals

We do not currently respond to “Do Not Track” signals due to the absence of an industry-wide standard.

11. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information.

However, no method of transmission over the Internet is 100% secure.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Continued use of the Site constitutes acceptance of the updated policy.

13. Additional Privacy Disclosure for Advertising & Shopify Audiences

Sharing for Cross-Context Behavioral Advertising

We may participate in advertising programs, including Shopify Audiences, which allow us to share certain limited information about your interactions with our Site and your purchases in order to deliver relevant advertisements across third-party websites and platforms.

This information may include:

  • Purchase history

  • General browsing behavior

  • Email address (hashed prior to sharing)

This sharing is conducted for marketing and advertising purposes only.

We do not sell personal information in exchange for monetary compensation.

California Residents – “Sale” or “Sharing” Disclosure

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), certain advertising-related data disclosures may be considered a “sale” or “sharing” of personal information.

We may share personal information for cross-context behavioral advertising purposes.

You have the right to opt out of the sale or sharing of your personal information.

To exercise this right, please contact us at:

Sales@DuelingGuard.com
or use the “Do Not Sell or Share My Personal Information” link available on our Site.

We do not knowingly sell or share personal information of individuals under 16 years of age.

 

Additional Rights for Residents of the European Economic Area (EEA), United Kingdom, and Switzerland

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, you have certain rights under applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and UK GDPR.

1. Lawful Basis for Processing

We process your personal information under the following lawful bases:

  • Performance of a Contract: To fulfill orders, process payments, and provide customer support.

  • Legitimate Interests: To improve our website, prevent fraud, secure transactions, and conduct marketing activities.

  • Consent: For email marketing and certain advertising activities where required by law.

  • Legal Obligation: To comply with tax, accounting, and regulatory requirements.

2. Your GDPR Rights

You may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate data

  • Request deletion of your personal information (“Right to Erasure”)

  • Restrict processing

  • Object to processing based on legitimate interests

  • Request data portability

  • Withdraw consent where processing is based on consent

To exercise these rights, contact us at:

Sales@DuelingGuard.com

We may request verification of identity before processing your request.

3. International Data Transfers

Our business operates in the United States.

If you are located outside the United States, your personal information will be transferred to and processed in the United States and potentially other jurisdictions.

When transferring personal information outside the EEA, UK, or Switzerland, we rely on:

  • Standard Contractual Clauses (SCCs) approved by the European Commission;

  • Contractual safeguards with service providers;

  • Adequacy decisions where applicable.

By using our Site or placing an order, you acknowledge that your information may be transferred internationally.

4. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill contractual obligations

  • Comply with legal and tax requirements

  • Resolve disputes

  • Prevent fraud

When data is no longer necessary, it is securely deleted or anonymized.

5. Supervisory Authority

If you are located in the EEA or UK and believe we have not addressed your concerns, you have the right to lodge a complaint with your local data protection authority.

For example:

UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/

Important Strategic Notes

  1. You do not need to appoint an EU representative unless you:

    • Actively target EU residents with marketing campaigns, AND

    • Process data at scale.

  2. If EU sales are incidental (customers find you organically), this level of language is typically sufficient.

  3. Shopify handles much of the technical GDPR compliance infrastructure (DPA, SCCs).